The 40 In My 40s  campaign is built on intentional choices—small, meaningful actions that compound into a better life over time. Some goals are bold. Some are quiet. This one happens in the kitchen. Cooking 40 meals from recipes over the next decade  is a commitment to nourishment, presence, and purpose—one meal at a time. It’s not about perfection. It’s not about gourmet skills. It’s about slowing down and choosing to create something good. Why Cooking Deserves a Place in 40