40 In My 40s Campaign: Choosing Intentional Growth, One Commitment at a Time

Turning 40 isn’t just a birthday milestone—it’s a moment of reflection, clarity, and decision. For STRIVE, it became something more: a line in the sand.

40 In My 40s was created as a living, breathing campaign rooted in one powerful idea:

If you want a better life, you must build it intentionally.

This was not just a checklist created for attention. It’s a framework for alignment—between values, actions, and purpose.

Why 40 In My 40s Exists

So many people enter new decades with goals they hope to achieve. STRIVE believes in commitments you’re willing to live out.

The 40 In My 40s campaign was designed to:

• Replace vague goals with clear commitments

• Turn intention into daily action

• Model what it looks like to pursue growth without perfection

• Prove that consistency beats motivation—every time

At its core, this campaign is about ownership. Of health. Of habits. Of mindset. Of impact.

The Philosophy Behind the Campaign

STRIVE is built on a simple truth:

40 In My 40s isn’t about doing everything at once. It’s about choosing meaningful actions that compound over time—physically, mentally, spiritually, and relationally.

Each commitment was selected to reinforce:

• Discipline over comfort

• Progress over perfection

• Purpose over autopilot

  
  

This campaign reflects STRIVE’s belief that growth isn’t accidental—it’s intentional.

What the Commitments Represent

While the list itself spans health, service, mindset, and personal growth, every commitment shares a common thread: they require showing up—especially on the days it would be easier not to.

Some commitments focus on:

• Physical discipline — movement, consistency, resilience

• Mental growth — learning, reflection, cognitive challenge

• Generosity and service — giving back beyond self

• Personal accountability — tracking, measuring, adjusting

  
  

None of these are flashy. And that’s the point.

STRIVE was never built for highlight reels. It was built for real life.

Why This Matters Beyond One Person

40 In My 40s isn’t meant to be admired—it’s meant to be replicated.

The campaign exists to show that:

• You don’t need a perfect plan to start

• You don’t need external validation to stay consistent

• You don’t need massive change—just meaningful action

By sharing the journey openly—the wins, the challenges, the discipline—it invites others to reflect on their own decade, their own habits, their own priorities.

This is how movements grow: through example, not explanation.

The STRIVE Connection

Every element of 40 In My 40s is anchored in STRIVE’s core values:

• Succeed through daily action

• Transform through intentional habits

• Realize your potential by doing the work

• Intentionality as the catalyst for change

• Vision for who you’re becoming

• Excellence in the ordinary moments

This campaign doesn’t sit alongside STRIVE—it lives inside it.

An Invitation, Not a Comparison

40 In My 40s is not a standard to measure yourself against.

It’s an invitation.

An invitation to ask:

• What habits are shaping my future right now?

• Where am I living on autopilot instead of intention?

• What would one meaningful commitment look like for me?

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You don’t need 40 commitments. You just need one—and the courage to honor it daily.

Moving Forward with Intention

This campaign will continue to evolve, just like the people walking alongside it. Some days will be strong. Others will be quiet. But the commitment remains the same:

Show up. Do the work. STRIVE forward.

Because the best decades aren’t stumbled into—they’re built.

If 40 In My 40s resonates with you, take one step today.

Choose a habit. Commit to it. And let consistency do the rest.

More with STRIVE is coming—and the journey is just getting started.